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Donald Trump's way of doing politics is understandable when you look at his station in life and at his personal brand (which has him established as conspicuously brash). He truly has no stakes in this election; he's primarily a businessman who multiplied his inherited wealth more than tenfold, thus securing a place for himself among the billionaires. All the nonsense he could be spouting cannot part him from that, whereas the others are mainly career politicians for whom public image is paramount. Besides, he can rely on name recognition alone for winning votes. Seriously, what's the worst that can happen to him? He gets some bad press. And you know the old adage that negative publicity is still publicity. What's the great mystery here?