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That said I very much doubt that using implicit associations tests would be a good business strategy. Besides my own subconscious biases (the first associations brought to my mind by this idea were “thoughtcrime” and “1984”), I have the following reasons:


The even bigger problem with current implicit association tests is that they don't actually screen against biases. They screen for politically incorrect aliefs that happen to correspond to reality. Thus you are likely to wind up with a bunch of fanatical left-wing ideologues with poor observational skills who are liable to find an excuse to sue you for racism/sexism/etc. anyway.