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I've never found believable the idea that companies won't discriminate because it's not a good business strategy. Buying a yacht isn't a good business strategy either, but business owners still buy yachts. In general, people buy luxuries, and discrimination that is bad for business is just another form of luxury.

It's less likely that a publicly held corporation would discriminate on these grounds, since they are not *supposed* to buy luxuries for their owners and can't funge between the owner's personal property and the business, but there are still plenty of cases of such corporations trying to buy as many luxuries for the executives as they can get away with. They don't all go bankrupt. (And if you permit discrimination, it will certainly be a luxury that they can legally get away with.)