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This could play in either of two ways: their editors may not be willing to sink their standards into tabloid territory enough for it to be effective propaganda (compared to an outlet like RT, for example), or they may be, in which case it would produce distaste in Western critics, who might then suggest a toning-down on the grounds that it's making us look bad.

I happened to have read a few articles about the Russian propaganda machine lately; not straight from the wolf's mouth, though, so take this with a spoonful of salt. Apparently it's the worst kind of yellow journalism. Conspiracy theories, straight-faced lies, utter bullshit, bias to the nth power. So say the analysts, at least. It works well enough to keep Putin's approval rating into the high 80s, and to create and maintain pro-Russian factions in surrounding countries of interest. (The fact that dissenting voices inside Russia tend to be murdered probably helps as well.)

I'll cautiously make the following two claims: one, any propaganda that works would have to play dirty to around this extent; and two, this shit may fly in the East but it won't fly in the West. Blatant US propaganda would be attacked both by domestic and hostile media. Any audience that's clueless enough to fall for it is Eastern enough to start out with an anti-American bias. The Russian model would not be the right one to import in this case. Better to maintain the image of Western media as mainstream and high-brow; any work left to be done consists of making it more available internationally, through translations, but also through wider distribution and through appropriate pricing.

If we're talking the spread of Western values, the cultural export industry that is Hollywood might prove enough. Keep churning out the superhero movies and other such American entertainment if you want to win support amongst foreigners.