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The Economics of Attention

MarginalRevolution          24 October 2017 08:00 AM


David Evans on the economics of attention: In 2016, 437 billion hours, worth $7.1 trillion dollars, were exchanged in the attention market in the US based on conservative estimates reported above. Attention platforms paid for that time with content and then sold advertisers access to portions of that time. As a result, advertisers were able ... Continue reading →

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